Revitalizing Patient Engagement: True Sports Physical Therapy

Established in 2014, True Sports Physical Therapy has expanded to 14 locations, employing a dedicated team of 45 therapists specializing in high-quality care for sports-related injuries and rehabilitation.

We identified several shortcomings in their lead ingestion process during the onboarding process. These inefficiencies posed a significant risk, potentially deterring prospective patients from completing their engagement with the practice.

To address these challenges, we implemented several strategic enhancements:

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Strategic Enhancements:

• Formation of a Dedicated Intake Team: We established a remote team focused exclusively on patient intake, streamlining the process and improving first-contact experiences.
• Optimized Ad Placement: We increased the visibility and accessibility of booking options by adding 'Book Now' buttons on Google My Business and enhancing the booking features on the company website and third-party platforms.
• Integration of Calendar Systems: We implemented a two-way sync between the practice’s master calendar and third-party booking platforms, ensuring seamless and uninterrupted appointment scheduling.
• Digitization of the Intake Process: By moving the intake process online, we alleviated the workload on the front desk, making the process more efficient.