Enhancing Visibility and Growth for a Fintech Leader's Income ETF

A leading fintech company, established in 2016, is renowned for its innovative approach to single-stock and thematic ETFs. With a significant presence in the ETF market across the US, UK, and EU, this asset manager boasts an impressive portfolio valued at $4.22 billion. The company approached us with the goal of substantially increasing the Assets Under Management (AUM) for their Income ETF.

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The Challenge:

The primary challenge was to drive growth and scalability for the Income ETF in a highly competitive market. Our objective was to enhance visibility and attract more potential investors to this specific fund.

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This strategy included:

• Data-Driven Targeting: We utilized advanced analytics to precisely target potential investors who exhibited a strong interest in high-income ETFs.
• Optimized Ad Placement: We strategically placed ads on platforms frequented by our target audience, including financial news sites and investment blogs, to maximize visibility and engagement.
• Engaging Content: The campaign featured compelling content that underscored the unique benefits and potential returns of investing in the Income ETF, enhancing investor interest and engagement.
• Continuous Optimization: Our team regularly analyzed performance data to refine and adjust strategies, ensuring optimal engagement and conversion rates throughout the campaign.