Enhancing Visibility and Growth for a Fintech Leader's Income ETF
Defiance aids launch of a new ETF with precision: Data-driven campaigns target high-income investors, achieving 1 million clicks and 12,849 conversions, significantly bolstering their presence in the competitive ETF market.
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A leading fintech company, established in 2016, is renowned for its innovative approach to single-stock and thematic ETFs. With a significant presence in the ETF market across the US, UK, and EU, this asset manager boasts an impressive portfolio valued at $4.22 billion. The company approached us with the goal of substantially increasing the Assets Under Management (AUM) for their Income ETF.
The Challenge:
The primary challenge was to drive growth and scalability for the Income ETF in a highly competitive market. Our objective was to enhance visibility and attract more potential investors to this specific fund.
This strategy included:
- Data-Driven Targeting: We utilized advanced analytics to precisely target potential investors who exhibited a strong interest in high-income ETFs.
- Optimized Ad Placement: We strategically placed ads on platforms frequented by our target audience, including financial news sites and investment blogs, to maximize visibility and engagement.
- Engaging Content: The campaign featured compelling content that underscored the unique benefits and potential returns of investing in the Income ETF, enhancing investor interest and engagement.
- Continuous Optimization: Our team regularly analyzed performance data to refine and adjust strategies, ensuring optimal engagement and conversion rates throughout the campaign.
Campaign Results
1M+
Click
280M
Impressions
12.8k
Converesions
153%
Growth
Results:
This targeted digital marketing campaign effectively increased visibility and investor engagement for the Income ETF. The strategic use of data-driven targeting and optimized ad placements resulted in significant growth in new client acquisitions and an enhancement in managed assets. The campaign not only demonstrated a substantial ROI but also reinforced the asset manager's position as a leader in the ETF industry.
- Clicks: 1 million
- Impressions: 280 million
- Conversions: 12,849
- Average Cost per Conversion: $67.83
Client insights
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Strategic Omnichannel Marketing for Ultra-High-Net-Worth Client Acquisition
Standing out for their out of the box thinking and knowledge using AI and data to improve campaigns. Knowledge of Financial Services and Asset Management gives them a huge leg up.
Lori, Chief Marketing Officer