Optimizing Digital Strategies for Multi-Location Practices

A prominent multi-location physical therapy practice specializing in providing comprehensive medical services across various regions.

The Challenge:

The practice faced challenges including inconsistent branding across locations, difficulty in managing online reputation, and low patient engagement due to fragmented digital strategies.

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This strategy included:

Centralized Appointment Scheduling System: Integrated a centralized appointment scheduling system that allowed patients to book appointments online easily and streamlined the scheduling process across all locations.
Google Ads: Focused on capturing high-intent queries related to private equity sales.
Website Remarketing: Implemented remarketing strategies to re-engage visitors who showed interest in the services but did not initially convert.
Site Pixel Implementation: Gathered comprehensive user session data from the firm’s website to better understand visitor behavior and refine marketing strategies.
Paid Media on LinkedIn and Facebook: Utilized the professional and social networks of LinkedIn and Facebook to reach potential clients within the relevant professional groups and communities.

Campaign Results

150%

Increase in initial evaluations booked via phone in 5 mos.

+40%

Additional leads from other digital booking methods

750%

Total ROI

$2.4M

Customer Lifetime Value

Results:

This strategic omni-channel approach has been highly effective, leading to significant improvements in various areas of the practice. The success of these initiatives not only boosted patient acquisition but also reinforced the practice's reputation as a leading provider of healthcare services across multiple locations. By implementing a cohesive digital marketing strategy, we increased the practice's online visibility, streamlined their appointment scheduling process, and enhanced overall patient engagement. The comprehensive branding strategy ensured a consistent and professional image across all locations, fostering greater patient trust and loyalty. Our reputation management efforts significantly improved the practice's online presence, leading to more positive reviews and higher patient satisfaction scores. These strategic initiatives have established a solid foundation for the practice's continued growth and success, positioning them as a trusted provider of healthcare services in their regions.

$20,000/month saved through operational efficiencies.
$2.4 Million generated in customer LTV from a $316K investment
185% increase in phone bookings
35% reduction in missed calls

Client insights

Revitalizing Patient Engagement: True Sports Physical Therapy

The team's work ethic and deep well of knowledge is delivered to us in a considered, thoughtful way. They are a partner who helps us be better, not a vendor we have to manage.

Alexander, CIO