Enhancing Visibility and Client Acquisition: Baltimore Personal Injury Law Firm

This Baltimore-based law firm, with a combined legal experience of 75 years, is a full-service firm dedicated to protecting their clients' rights and securing favorable outcomes. With over $14 million awarded in settlements and judgments, the firm has established a strong reputation in the legal community.

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The Challenge:

The firm sought to enhance its online visibility and increase client acquisition by targeting individuals actively searching for comprehensive legal services.

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Strategic Marketing Initiatives Implemented:

• Google Ads: We deployed targeted Google Ads campaigns, focusing on keywords relevant to the firm’s practice areas. This approach was designed to capture the attention of potential clients at the moment they were searching for legal services.‍
• Google Local Services Ads: To leverage local search traffic and attract clients within the firm's geographic area, we utilized Google Local Services ads. These ads are particularly effective for law firms looking to establish a strong local presence.‍
• Email Remarketing Campaigns: Potential leads received personalized emails directly to their inboxes, tailored specifically to the pages they visited on the firm's website. Increasing the likelihood of engagement and conversion based on browsing behavior.‍
• Site Pixel Implementation: A site pixel was implemented to collect data on user sessions. This information allowed us to understand visitor behaviors better and refine our marketing strategies accordingly, enhancing both the precision and effectiveness of our campaigns.